Branding is not just the logo, a website, the font you use, or the products you sell. It’s the story you tell, the values you embrace, and the culture they adhere to. Confusing messaging and inconsistency will result in a loss of engagement. Users are unlikely to return to, or recommend, the business. A strong brand narrative across all content, including website and social platforms contributes considerably to consumers determining if the company is credible, authentic, and worth selecting over competitor.
To become an authentic brand you must be consistent, transparent and clear in messaging.
A strong brand narrative that communicates your origins, goals, values and expertise will build an emotional connection with your audience and consumer trust. This narrative needs to be consistently woven through all of your content including website and social channels. We believe sharing your purpose will convey authenticity to both clients and peers in your industry.
This narrative should…
Create signature colors and unique design elements that are true to your brand If you want your brand to be memorable (especially across your different marketing channels), then you need to be consistent not only with your messaging (above), but also with your corporate colors and styles.
A compelling brand narrative is developed over time. As your company grows, values are cultivated and communication is refined. An authentic brand is critical for winning customers: consistency through your branding, website and social platforms.
Graham Agency's Brand Acceleration
From discovery and brand strategy to basic design packages and complex site architecture, we’ve got you covered. Whether you need simple website builders or custom API solutions, we tailor everything to your business needs.
