Strategy is at the heart of every project.
Data-driven Brand and Digital Strategy combined with Innovation.
OUR PROCESS
At Graham Agency, we strategize with you
Creating differentiation
In a fast-evolving tech world, we craft strategies that make your brand stand out and connect uniquely with your audience.
Driving decisions with data
Our digital strategy helps you make informed decisions and turn data into strategic, goal-oriented results.
Understanding the market
We provide insights that enhance your market understanding and help you lead the competition, not just react to it.
Brand Strategy
- Brand Identity Design
- Brand Guidelines
- Brand Messaging Architecture
- Brand Positioning
- Brand Story
- Brand Narratives
Digital Strategy
- Roadmaps
- Strategy consulting
- Research
- Competitive analysis
- Roadmaps
Data and Analytics
- Heatmaps
- Google Analytics
- CRM Dashboards
- Performance dashboards
- Testing
- Data / Analytics / Insights
Graham Agency is a full multi-service digital agency.
In addition to our brand and digital strategy, we offer web design, UX, print design, development, marketing, and more.
Explore All Services
What business should focus on?
Firstly, Get Positioning Right
Identifying and understanding your ideal customer and target audience is critical early in your digital strategy development. Personas are only as strong as the foundation upon which they are built. Be sure you have solidified your brand story and marketing position first, and only dig into your persona types and their complex, overlapping roles.
Break Down Persona Categories
Your marketing personas may consist of dozens of individual customer roles, but you'll find that each fits under one of three prime business categories:
- Decision Makers need to grasp your solution’s benefits and verify that it's the right fit for their business goals.
- Recommenders often find their most relevant content in ROI calculators, support pages, and in-depth article and blog coverage.
- Users come with more specific expertise and are looking to solve problems in the organisation.
Let's build something great
Ready to unleash your business vision?