Branding and Digital Strategy Services

Consistent Branding Increases Revenue By 20%

...in addition, a positive website user experience, easy access to business info on mobile, and good design with a strong brand narrative considerably contribute to consumers determining if the company is credible, authentic, and worth paying more for and selecting over competition.

Your digital strategy creates the broad brushstrokes that set your digital marketing experience’s approach and boundaries. Your digital strategy should inform and be reflected across your online presence.

Our branding team helps you and your business align on the look, feel, and message to create a superior customer experience.

 

 

Brand Strategy:

  • Brand Identity Design
  • Brand Guidelines
  • Brand Messaging Architecture
  • Brand Positioning
  • Brand Story
  • Brand Narratives

Digital Strategy:

  • Roadmaps
  • Strategy consulting
  • Research
  • Competitive analysis
  • Roadmaps

Data and Analytics

  • Heatmaps
  • Google Analytics
  • CRM Dashboards
  • Performance dashboards
  • Testing
  • Data / Analytics / Insights 

 

 

Creating differentiation

As B2B and B2C tech continues to evolve, creating a strategy that drives a unique, differentiated customer experience takes a combination of skill and experience. Our experienced digital strategists make sure your company’s voice comes through clearly and uniquely for your existing and potential customers.

 

Driving decisions with data

Analytics abound with today’s digital capabilities, but more numbers, noise and KPIs don’t necessarily lead to better insights or better business decisions. A key part of our digital strategy focus is helping you make the right decisions and draw the right conclusions with your data, translating your investment into strategic, goal-oriented business results.

 

Understanding the market

When crafting a digital strategy, diving into the numbers and analysing the competition are key elements but can only get you so far. Extracting a broader understanding of the market environment in which your customers and business operate takes a deeper level of understanding and digital consulting experience to generate. Our data consultants derive key insights that deepen your market understanding and help you figure out how to lead your competition, rather than react to it.

 

 

What business should focus on?

 

Firstly, Get Positioning Right

Identifying and understanding your ideal customer and target audience is critical early in your digital strategy development. Personas are only as strong as the foundation upon which they are built. Be sure you have solidified your brand story and marketing position first, and only dig into your persona types and their complex, overlapping roles.

 

Break Down Persona Categories

Your marketing personas may consist of dozens of individual customer roles, but you'll find that each fits under one of three prime business categories:

  • Decision Makers need to grasp your solution’s benefits and verify that it's the right fit for their business goals.
  • Recommenders often find their most relevant content in ROI calculators, support pages, and in-depth article and blog coverage.
  • Users come with more specific expertise and are looking to solve problems in the organisation.

 

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Work Examples

What best describes your business?

We offer B2B digital services for businesses at various growth stages and global locations.