Understanding the T-Shirt Pricing Method for Project Estimates

t-shirt-sizing-methodology

When it comes to pricing creative and digital services, clients often struggle to understand how much work is involved and how costs are calculated. That’s where the T-Shirt Pricing Method comes in—a simple and effective way to estimate project costs based on size categories, much like choosing a T-shirt size.



What Is the T-Shirt Pricing Method?

The T-Shirt Pricing Method is a structured framework that categorizes projects into different sizes—Small, Medium, Large, and Extra Large—based on the scope, effort, and timeline. Instead of providing rigid, per-hour pricing, this approach gives clients a clear and predictable cost range, making budgeting easier.



Why Use the T-Shirt Pricing Model?

  • Transparency – Clients get an upfront estimate without complex breakdowns.
  • Flexibility – It adapts to different project scopes and sizes.
  • Simplicity – Eliminates confusion by using a familiar sizing model.
  • Scalability – As a project grows in complexity, the pricing adjusts accordingly.


How We Apply the T-Shirt Pricing Model


Size Time Estimate Cost Estimate
Small 4-8 hours (Half-day to 1 day) $600 - $900
Medium 24-40 hours (3-5 days) $2,700 - $4,500
Large 40-80 hours (1-2 weeks) $4,500 - $9,000
XL 120-240 hours (3-6 weeks) $13,500 - $27,000


Daily Rate Option

For those needing flexible, on-demand work, we offer a daily rate of $900—perfect for quick tasks, consulting, or ongoing support.



Need Help Choosing the Right Option?

If you're unsure where your project fits, let's chat! We'll help you determine the best pricing tier based on your needs.

Contact Us to Get a Quote

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