User experience (UX)

Building Better Websites & Apps with Thoughtful UX

Got a great idea but no clear plan? Losing visitors to confusing messaging or an outdated site? Users can’t find what they need, and poor mobile experience is pushing them away—all without real insights to guide your design.


Sound familiar? You’re not alone.

Experts in Web & App Design

Our UX Design Process

Every business has its own distinct needs, which is why we use a structured approach that creates clarity through design and technological choices.


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Design Process Visual
Silicon Valley Expertise in Branding, Web Design, Development, Marketing for Startups and Growth Businesses

STEP 1. Discovery & Research Phase

Every project starts with Discovery

Our discovery sessions are designed to clarify design direction, identify most-suited back-end technologies, audience needs, competitor insights, your unique value proposition and purpose, along with a project brief that gives a detailed outline of the design solution including an implementation plan, costs and time estimations.

At the end of our discovery sessions, we’ll have identified the essential foundations needed to confidently begin the design phase, including:

  • Design Solution
  • Implementation Plan
  • Target Audience Alignment & User Personas
  • Competitor & Market Research
  • Custom Integrations

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Wireframing UX

STEP 2. Design Phase

Ideate

We start the ideation phase with sketches, wireframes, and prototypes that start to problem solve and bring ideas to life. Throughout this phase we map user journeys and flows, define content strategy and information architecture, and incorporate innovation and trends for a cohesive design.

  • Sketches / Wireframes
  • User Journeys
  • User Flow Storyboards Mapping
  • Content Strategy / Information Architecture (IA)
  • Low-Fidelity Prototypes

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UX Design Services

STEP 3. Design Phase

Implement

This is the final stages of the design process. Once wireframes are approved and validated, we layer on your brand style, typography, colour, and motion — turning ideas into clickable prototypes that look and feel like the final product.

  • High-Fidelity Designs & Prototypes
  • Clickable interactive prototypes presented to your team
  • Usability Testing & Change Iterations

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Design Systems: The Foundation for Scalable UX

We Build a Design System as Part of the UX Process

Design systems create visual consistency, streamline development, and support long-term scalability. They include reusable components—like buttons, forms, and layouts—that make your website or app feel cohesive across every screen.

This modular approach speeds up the current build and sets your team up to scale future products efficiently—whether it's a web app, mobile interface, or marketing site.


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The Right Way to Design Websites & Apps: Best Practices with Atomic Design Principles

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Prototypes at Every Stage
— So You’re Always In the Loop

As we design, we build prototypes — clickable previews of your website or app — so you can see how things are shaping up before anything gets built.

First, we share wireframes (basic layouts) to show the structure and flow. You review, give feedback, and approve the direction before we move into detailed design.

Next come high-fidelity mockups — polished, realistic versions with interactive prototypes. You can click around and experience it just like a finished product.

Your input at each step helps us refine the design and avoid surprises. This way, you get a clear, testable version early — and we make sure it works for real people before launch.


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Need It Fast? We Offer Rapid UX Design

We move fast — because we know what we’re doing. With 20+ years of experience, we’ve crafted a lean, strategic UX process built for momentum.

For tight timelines, our Rapid UX Design delivers discovery, user flows, and a clickable prototype in as little as two weeks — fast, focused, and cost-effective.

Even for bigger builds, we keep things efficient. No wasted time, no bloated processes — just smart moves, clear direction, and a better outcome for your budget.


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Finished the UX Design phase?

Style Guides That Help Teams Maintain Brand Consistency Across Print, Marketing, and Communications

Our style guides make it easy for your team to present your brand consistently—covering logos, colors, layouts, and typography—without needing design skills or relying on a designer every time. This builds trust and helps you stand out.



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GRAHAM AGENCY

We Offer a Free Consultation

Every business is different, and your goals deserve a custom approach. Book a free consult—we’ll listen, guide, and help you find the right way forward.

No pressure. No cost. Just clarity.

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Let's build something great

Ready to unleash your business vision?