Frequently Asked Questions
The FAQs below are here to help with your design and creative questions—whether it’s UX, branding, or web design.
What is User Experience (UX) Design?
User Experience (UX) Design is the process of creating products, such as websites or apps, that are easy to use, intuitive, and enjoyable by focusing on the needs, behaviors, and goals of the people using them. It involves understanding the user through research, organizing content logically, designing and testing layouts and interactions, and continuously improving the product based on feedback. The goal of UX design is to ensure that every touchpoint a user has with a product is smooth, meaningful, and problem-solving.
What’s a Site?
A site is short for website—a collection of connected web pages on the internet under one domain name.
What’s the difference between UX and web design?
UX design focuses on how users interact with your site. Web design is about how it looks and behaves across devices.
Are your websites mobile-friendly?
Yes. Every site we design is fully responsive and mobile-first—so it works beautifully on phones, tablets, and desktops.
Can you update or refresh my existing brand?
Absolutely. Whether you need a quick visual refresh or a full brand overhaul, we tailor it to your goals.
Do I need a full branding package to get started?
Nope. We can start small with logo design, messaging, or strategy—then scale up as you grow.
What’s included in your UX design process?
We include user research, personas, journey mapping, wireframes, and clickable prototypes—designed around your users and business goals.
Will my site be built after design is done?
Yes. Every site we design is ready for custom development—fast, scalable, and SEO-optimized.
How do you make sure creative supports business goals?
We align every design with your digital strategy—ensuring your brand and UX work hard for your business and your audience.
What are Design Thinking and Atomic Design—and why do they matter?
At Graham Agency, we apply Design Thinking strategies to solve real user problems with purpose and precision—every decision is backed by research, not guesswork. Paired with Atomic Design principles, we build modular UI systems that are scalable, consistent, and easy to evolve over time.
Many agencies skip this structure—rushing visuals without validating user needs. The result? Messy, disjointed interfaces that cost more to fix later. Our approach ensures clean, thoughtful design systems that adapt, perform, and support your brand long-term.
What is a Style Guide (or Brand Guidelines), and when is the best time to create one?
A Style Guide or Brand Guidelines is a document that outlines how your brand should be presented visually and verbally—covering logos, colors, typography, tone, and more. It ensures consistency across all touchpoints, whether print, digital, or internal communications.
The perfect time to develop or refine your guidelines is right after the UX design phase when your design and brand are fresh and aligned with your business goals. However, if you already have a great website but want your team to stay on-brand consistently, a style guide is an excellent tool to keep everyone aligned and maintain brand integrity as you grow.
It’s designed so team members, business owners, and marketing professionals can easily follow it without needing design skills—making sure everyone presents the brand correctly without relying on a designer every time.