Strategy is at the heart of every project.

Data-driven Brand and Digital Strategy combined with Innovation.

OUR PROCESS

At Graham Agency, we strategize with you


Creating differentiation


In a fast-evolving tech world, we craft strategies that make your brand stand out and connect uniquely with your audience.



Driving decisions with data


Our digital strategy helps you make informed decisions and turn data into strategic, goal-oriented results.



Understanding the market


We provide insights that enhance your market understanding and help you lead the competition, not just react to it.

Brand Strategy

  • Brand Identity Design
  • Brand Guidelines
  • Brand Messaging Architecture
  • Brand Positioning
  • Brand Story
  • Brand Narratives

Digital Strategy

  • Roadmaps
  • Strategy consulting
  • Research
  • Competitive analysis
  • Roadmaps

Data and Analytics

  • Heatmaps
  • Google Analytics
  • CRM Dashboards
  • Performance dashboards
  • Testing
  • Data / Analytics / Insights 

Graham Agency is a full multi-service digital agency.

In addition to our brand and digital strategy, we offer web design, UX, print design, development, marketing, and more.

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What business should focus on?

 

Firstly, Get Positioning Right

Identifying and understanding your ideal customer and target audience is critical early in your digital strategy development. Personas are only as strong as the foundation upon which they are built. Be sure you have solidified your brand story and marketing position first, and only dig into your persona types and their complex, overlapping roles.

 

Break Down Persona Categories

Your marketing personas may consist of dozens of individual customer roles, but you'll find that each fits under one of three prime business categories:

  • Decision Makers need to grasp your solution’s benefits and verify that it's the right fit for their business goals.
  • Recommenders often find their most relevant content in ROI calculators, support pages, and in-depth article and blog coverage.
  • Users come with more specific expertise and are looking to solve problems in the organisation.

 

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Work Examples